This film was made thanks to the enormous commitment of many wonderful people.

4 trips, 840 hours spent on Zakynthos, 2000 km travelled on the island, 28 days of shooting, 3TB of timelapse footage, 380 hours of post-production, 100 kg film equipment weight.

It took me a couple of weeks to finish the first draft of the chapter, then it was reviewed for the first time. Vitaly gave some nice feedback about where I could go into a little more detail (he is always thirsty for more knowledge), so I did. After the second review, there wasn’t much to edit anymore. I went over the chapter one more time and sent it for proofreading.

We used Basecamp as the communication management app. By “we” I mean Vitaly, the Smashing team, and everyone else who worked on the book. It was my first time using Basecamp and I quite liked it — it helped keep everything organized and in perspective. Knowing where everyone was in the process of writing was also quite helpful.

When I told Vitaly I wanted to write this article to introduce the SVG chapter to you, he asked me to be as critical of the entire writing process as I wanted, and mention anything I did not like about it, or even about him! But I couldn’t come up with anything, really.

The one and only criticism I have is the delay in the release date. I’m a very punctual person and when we started working on the book it was scheduled to be released in March and to start shipping in April, but it took a few months more to do that. That said, everyone who worked on the book also had a ton of other commitments and stuff to do besides writing it, so delays like this are only natural, I guess.

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L'articolo Life Treasure’s Timelapse proviene da Applico Srl.

It’s no secret that the crowdfunding industry is booming. It seems like every day you hear about an exciting new startup crushing their campaign goals and launching their company via Kickstarter or Indiegogo.

Despite the rapid growth of crowdfunding platforms and campaign successes, crowdfunding is still a foreign concept to most. As such, let’s briefly explain the mechanics and guidelines for a more solid foundation before exploring launching a software startup with crowdfunding.

With the advance and expansion of e-commerce, which now accounts for 7% of all consumer retail according to US census data, individuals are shopping locally less, now being able to buy anything with the click of a button. This has democratized the consumer–business relationship because customers have a far greater choice.

With the power to choose, consumers are opting more for small startups and more personal connections. Hence the explosion of crowdfunding. Furthermore, backers prefer to be early adopters, people who get the product first and are actively part of the startup’s success. In addition, entrepreneurs who were once unable or unwilling to pursue financing can now cut the risk and crowdfund instead.

As a crowdfunding consultant and host of Art of the Kickstart, a podcast and blog on all things crowdfunding, one thing I get asked about incessantly are crowdfunded apps. Many of social startups and mobile apps companies raise massive outside investment looking to change the world and result in stock market launches (initial public offerings or IPOs) or acquisitions down the road.

Despite these successes, most people would be hard pressed to name a single crowdfunded app. Personally, I’d never heard of a successful crowdfunded app before performing in-depth market research for my first app client. Such apps are rare. But why?

Crowdfunding seems the perfect platform to launch an app or software product. Unfortunately, non-tangible products are poorly received. This stems from the origins of crowdfunding, because crowdfunding was originally conceived as helping creative people create that which could never exist without funding. For example, films have inescapable budgets, and physical products need molds, manufacturing and expensive minimums. Neither is possible without significant startup funds. However, apps and software are the exact opposite. Time and expertise are all that is necessary, inventory costs are zero and there is funding aplenty for those willing to part with equity.

L'articolo Crowdfunding Your Ideas proviene da Applico Srl.